---
title: What is CX?
description: What is CX?
---

[RUI Blog ](https://www.ruiusa.com/blog)

# [What is CX?](https://www.ruiusa.com/blog/what-is-cx)

 Written by [Nicole McBrearty](https://www.ruiusa.com/blog/author/nicole-mcbrearty) | Aug 28, 2020 2:23:52 PM

**"If you build a great experience, customers tell each other about that. Word of mouth is very powerful." - Jeff Bezos**

Customer experience (CX) is the cumulative impact of every touch-point throughout the customer journey.

With new technology and social media, we now have more ways than ever before to interact with customers. This means, infinite opportunities to impress them - or disappoint them. CX isn't just about the customer's experience in the moment; it's about how these touch-points fit into the context of the customer's end-to-end journey with a brand.

Great customer experience comes down to three things:

- Understanding your customers.
- Anticipating their needs before they even know it.
- Solving their problems in a friction-less way.

 

[View full post](https://www.ruiusa.com/blog/what-is-cx)

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